Identity design: Mary Em

Fictive project for school*

Billy is a cosmetics brand for transgenders. I created a logotype that has two faces but non of them show an actual gender. It gave me the possibility to play with the space by showing only a half of the face on the packaging. 

Billy is for young people of the 21st century that are not afraid to express themselves, to be unique! 

Billy - Be the best version of yourself.