Connivence

Brand Identity: Deborah Gordien, Lin Lu, Mary Em

Fictive project for school*

Branding for an optician based in Aix en Provence - Connivence. We tried to create a logotype sticking to the concept of connivance and using the first two letters "C&O". The store sells high class glasses for different public so the identity had to stay pretty neutral but still be chic. 

 

Also we developed a campaign for St. Valentine's Day based on a wordplay. "Trouvez votre paire" - "Find your pair". On the posters you can see different kinds of couples - to underscore the modernity and tolerance of the brand.