Team: Camille Marnot, Marie Eiman, Mary Em
Aix-en-Provence Maternity asked us to improve their visual identity, most importantly the information organisation and the navigation in the hospital.
We created a vocabulary of shapes that will guide the visitors in the maternity and in all the print/ web supports. Each shape has a designated meaning and is designed to look gentle and positive.
Our color palette is inspired by the South of France (where the maternity is situated).
To minimise the amount of calls and extra visits to the maternity, we created a website where moms can easily sign up and get all the future appointments plan in few clicks.