First of all you need to understand why instagram is an essential part of your business strategy:
87% of the audience is looking for services/ products on instagram
27% are purchasing
Meaning that people are willing to buy your goods directly from you.
/ 1. What are you selling?
You’ve announced your services once and made a highlight, now you’re good for at least a year? Nah-ah. Tell me again. Then show me the process from start to end. Then show me the result. Share the reviews from your clients. Explain how much better/ easier my life would be with your service/ product. Show me your new & old works. Repeat. Weekly.
Why? Cause everyone is rewatching their own stories and not reading yours!
/ 2. Why you?
Say you’re selling the cosiest homewear. But I know 5 more brands that sell almost the same thing. You want me to be more attached to you? Tell me WHY are you making homewear. Why is it important to you? What’s the story behind it? How does it change your world?
Make me feel good about purchasing from YOU. Make me emotionally attached.
/ 3. How would I remember you?
Be coherent. Before you gain recognition from people, you need to make sure they’ll always recognise you. Hire a designer to work on your global brand image: the platforms that represent you have to look memorable, attractive and once again REFLECT YOU.
Feeling ready to grow and create an aligned brand strategy & visual identity for your business? You're in the right place. Let me help you to create a unique visual story.