Memry

Work

Art Direction

Conceptual design

UI design

Video

Copywriting

Web designde

Photography

Animation

Editorial Design

Briefing

Create a service to store and organise memories, that brings families closer. Make it a nostalgic, happy and mysterious experience.

Solution

When a child is born the time in the family flies faster. Every day fills up with so many events: the first steps, family meetings, cuddles in the morning and so much more that we wish we could remember or to freeze up the time so it would never go away. But the child grows a little more every day and there’s no way to go back. Or is there?

 

What if we create a time machine by ourselves? Start collecting these precious photos and videos, record voice letters and send them to the future, so that the day your baby turns 18 y.o. the whole family will receive a voyage back in the time? A beautiful birthday tradition that we all would love to participate! Imagine receiving a birthday wish prepared years in advance by family members? Seeing in a perfect order the stages of kids growth? Getting a huge wave of love from the past and so many memories that you couldn’t recall.

 

This is a unique experience only you could create. Get your ticket, it’s time to board!

How it all began

Not long ago I received a message from my mom. It was a picture of her standing beside my little brother. She wrote «Well nothing has changed except for Yan… he grew 6cm this summer and now he’s taller than me». I am the same height as my mom and boy shall I tell that being taller than me was my brother’s lifetime objective ever since he got the concept of it. I wrote my mom «Where’s my little Yan?». She answered «He’s not there anymore».

 

Time really does fly. It’s been 5 years since I moved to France and actually all my life I’ve been living abroad, far away from my family. I had very few moments with my them and I remember even fewer. 

 

A lot of changes have happened in these years in my family. Births and deaths, divorces and marriages, but most importantly—the kids grew up. When your sibling gets their first date that’s when you realise that it’s a little adult now and you start questioning yourself if you did enough to build a trust relationship there. If they actually know how much I love them and how much I cherish every memory we had together. Even though there’s so little of them. Do they even remember them?

 

That’s what inspired me to start working on this project. And here’s some more thoughts behind it.

Interface & UI presentation

1. You create a time capsule for your kid. 

The capsule is a space that will be keeping your memries and deliver them safely through time.

 

2. Invite your family and friends.

So that they can also participate in creation of memory journey for the kid.

 

3. Send memries to the future.

Daily life, family gatherings, every «first» of the kid, stories you would want to remember… and so much more could be collected in your capsule forever.

 

4. Receive the Memry Capsule on the 18th birthday.

Embark on the most heartwarming adventure with your family! Voices from the past, stories that you have forgotten, photos in a perfect order will bring you back to the start.

 

5. Put together a Memry box.

Choose which memries you’d like to keep forever and get them printed into a precious book.

Visual Identity

The visual identity is build around the scientific fact, that

«When you gaze upon the start, you’re looking at the past».

Memry Box

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