Identity design: Mary Em

Fictive project for school*



When people live together in couple, they tend to start being too alike. They talk the same, do the same gestures, get the same habits… But what about we keep some uniqueness of our personalities?


Brand concepтion


UND represents your healthy relationship. Each soap has a unique scent and shape, just like each of you. But the secret is, that all of them can be assembled in one. Just like you and your partner, that are so different, but found your way to each other.


Creating a unique design for the soap we freed ourselves from making extra packaging, as the product itself becomes eye-catching.


Brand naмing


UND - «AND» in German - is what connects you, but let you stay you.

you AND me - toi ET moi - tu UND ich