Rassels of Kensington is a florist & greenhouse in the center of London that exists since 1897.
They needed a refreshed identity that would keep their story and a mystical vibe.
The identity is inspired by curiosity cabinets - because you can find all kinds of greens in Rassels of Kensington. Illustrations are pushing the unpredictability and richness of the store-look for hidden messages in them. We pursued a classical approach in the papeterie with dots appearing here and there, like sand, like hundreds of details the store is made of.
Fictive project for school*