Mary Em Services

A brand isn’t just a name, a logo and the product range. A brand is a personality, with its deepest levels of complexity, its dreams, its values, the dressing style, the tone of voice. To be easily identifiable and stand out among the concurrence, it has to have a unique idea: both visually and conceptually. This is why the process always starts with a strategy development and only then we start thinking about the aesthetics.

The strategic branding pack ensures that you will have a confident brand ready to provide the clients with high-end experience.

01. FOR WHO

Your business has been working for some time now and is outgrowing the visual identity you put together with a minimum effort in the beginning. Which is alright, I always suggest to test out a business idea first, and when all the theories are tested—invest in a custom strategy and refined visual identity.

This package is for you, if you are ready to grow, to raise the price tag, to appear more put together and professional. To become the one of a kind brand on your market.

02. EXCLUSIVE APPROACH

When we begin working together, I book the 2 months exclusively for you. This means that I dive deep into your brand conception and am professionally 100% dedicated to your project.

03. BRAND STRATEGY

/ Analyse of your niche: what’s already on the market locally and globally
/ Detailed portrait of your clients (who are you selling to and how)
/ Definition of brand archetype
/ Discovery of the brand’s tone of voice, vision & mission statements, guiding values
/ Identification of brand’s uniqueness
/ Composition of your storytelling

04. VISUAL IDENTITY

/ Brand’s universe: feelings, mood, ideas evoked
/ Design system decisions & elements
/ Logotypes for different needs
/ Typography system
/ Brand palette
/ Photography art direction
/ Projection: visual identity application on print & web

05. WEB LAUNCH STRATEGY & PHOTOSHOOT

/ Launch objectives
/ Storytelling
/ User experience map
/ Launch photoshoot art direction & realisation
/ Visuals for social media & website

06. BONUS

/ Art direction guidance through other decisions: space design mood, in-house designer briefing…
/ Full dedication of my attention to your project during the time of work
/ Precise step by step work structure—you’ll always know what’s next

01. FOR WHO

For entrepreneurs that are just testing out their business model and need some professional guidance in their visual communication. With my knowledge of graphic psychology and design, I will direct your visual identity into the right path. So that you can concentrate on the first steps of your business and stop hesitating between Helvetica and Cormorant.

02. HOW DOES IT WORK

In just one day we will put together your business’s visual identity. Beforehand I will send you a workbook to fill out—it would help you & me to understand better the essence of your project, its differentiation points and the target clients profiles.

During a VIP day, both me and you are expected to be 100% concentrated on the creative process and decision making. It’s a fun and intense collaborative experience that will push the boundaries of creativity and timelines.

03. VISUAL IDENTITY

By the end of the VIP Day you will have:

/ Logotype
/ Typography system
/ Color palette
/ Profile pictures
/ Visit cards

01. BRAND PHOTOSHOOT

The secret path to your customers’ heart is not through a pack shot (plein picture of your product), but through an elaborative visual universe you envelope them with. As an art director I have a 360 vision of brands personalities which makes it easier for me to understand what exactly a photoshoot has to evoke.

/ Photoshoot creative conception
/ Photography realisation
/ Retouch adapted to brand’s visual tone

BOOK A PHOTOSHOOT ⟶

02. PERSONAL PHOTOSHOOT

Through an honest conversation I propose you to share with me where you are right now: your thoughts, fears, feelings or the sides of yourself that you’d like to uncover?

Basing on your answers we’ll create a conceptual story—just like they do in magazines. I’ll guide you to feel confident in front of the camera and get campaign worthy photos to forever remember this moment of your life.

BOOK A PHOTOSHOOT ⟶

01. DO YOU NEED IT

Statistics in 2022 say that 87% of the audience is looking for services on instagram, meaning that it’s a crucial engagement and selling point of your business strategy. Nowadays instagram is used to create communities through a clear communication plan and on-brand visuals. I propose services of creating eye-catching and brand representing photography & videos or a monthly art direction guidance of your instagram presence

02. SOLID BASE: STRATEGY & DESIGN

/ 120 mins brainstorming call
/ Target audience portrait
/ Content strategy plan
/ Overall visual ambiance guide of the profile
/ Creation of graphic templates for 3 rubrics (5 designs for each included)
/ Stories visual conception for 3 rubrics (5 templates' designs for each included)
/ Highlights layout design (5 main topics)
/ Provision of all necessary tools to keep creating custom layouts without my help
/ Templates in .psd or .ai
/ Unlimited presence via mails and messengers during our work
/ 2 weeks presence after our collaboration to answer any questions

03. MONTHLY ART DIRECTION

You're not familiar with the latest social media tendencies or simply don't have time to think about your web strategy, I propose a monthly accompaniment to guide you through your visual communication choices to achieve your goals.

/ Monthly objectives debriefing & planning
/ Content strategy: global subjects and sub-topics
/ Photo / video content guidance
/ Creation of final posts visuals in a coherent style

01. CUSTOM WEBSITE

Having only an instagram page is not enough in our days: your website is what shows your professionalism. But don't forget that it takes 0.05 seconds for users to form an opinion about your website that determines whether they'll stay or leave. A well designed website increases customer trust and provides them with a pleasant experience.

/ Website experience objectives & structure
/ Ergonomic website layout design based on your visual identity | 5 pages
/ Newsletter sign up form
/ Squarespace integration
/ Mobile screen adaptation

02. ADDITIONAL COSTS

/ Domain name
/ Squarespace subscription

There are cheaper designers…

On a capitalist market, there’s always someone cheaper or more expensive. I do not compete by price. I offer a custom tailored service, dedicate fully to get my clients a high level experience both professionally and personally. Make individual researches and analyses for each case and propose only the concepts that I wholeheartedly believe in.

I do not create to create, but first of all help your business to tell stories. I believe that the value and attention that I bring to your project makes it worth every cent.

Is there a payement plan?

I understand that branding is an investment that requires some savings, so I do propose a payment plan: instead of 50% advance payment, we’ll divide it in 3: 30% to begin the project, 30% in a month and 40% by the end.

There’s no predefined pack for what I want.

These packs were put together to bring an idea of my service and price range. There’s definitely no one-size-fits-all solution, so feel free to contact me to create a custom commercial proposition.